I've missed more than 9000 shots in my career. I've lost almost 300 games. Twenty-six times, I've been trusted to take the game winning shot and missed. I've failed over and over and over again in my life. And that is why I succeed.

Michael Jordan

DO WHAT YOU LOVE.

As a 90’s kid playing basketball in East Tennessee, the Lady Volunteers and the Chicago Bulls were foundational to my upbringing. I loved basketball and still do. My love for game was sparked at age 6 when I found an old beat up leather basketball in the yard of a home my parents were purchasing. It was covered in dirt and the leather was torn, but that didn’t stop me from learning how to dribble through my legs and perfect a jump shot. Growing up in East Tennessee, I was immersed in a world of elite basketball. Most of my conversations revolved it, especially in the 90’s when Pat Summit would go on to lead the Lady Vols to 3 back-to-back National Championships in 1996, 1997, 1998.

FAILURE HELPS US GROW.

We’ll start by asking questions about the type, impact, and nature of the situation at-hand. This information will aid in drafting a message that matches the climate.

Currently, we are in the midst of a pandemic which has many concerned for their health and finances, and those of their loved ones. After asking the questions mentioned above, we know the type of situation is a pandemic. The impact is feelings of loneliness and fears around finances and health, both of self and those we love. The nature of this situation is sensitive, complex, and far reaching. Addressing these fears and concerns allows the audience to know that we care.

FAILURE MEANS YOU’VE TRIED!

Let’s apply our findings of the situation to our audience. Ask, “How has the situation challenged our audience’s relationship to us or their perspective on our products or services?” All information we’ve collected will help us adapt our response to one that is exact and appropriate in tone, delivery, and style.

DON’T LET ANYTHING STOP YOU.

Let’s apply our findings of the situation to our audience. Ask, “How has the situation challenged our audience’s relationship to us or their perspective on our products or services?” All information we’ve collected will help us adapt our response to one that is exact and appropriate in tone, delivery, and style.

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