The Huyck Group had been in existence for 10 years before we were introduced to the owner & founder, Dennis Huyck. First off, people like Dennis. That’s important to know. We liked Dennis from the moment we met him. He had just taken the plunge and was switching brokerages and he was looking to us for guidance. His vision for the future of his company was bold & kind. He needed branding that reflected that. We did a motivational interview with him to determine what really drove his philosophy on life and business. From there, we built his Mission, Vision and Values. The branding flowed from there.