Cuss Running – Ultrarunning Company

The Curious Ultrarunner’s Secret Society was built on a dream of combining magic and endurance. The whimsical spirit behind this brand was interwoven with the intensity of an ultrarunner’s spirit. We took that spirit and used it to create cohesive branding that could be easily recognizable across multiple usages. The bold yellow is easily spotted on bandana’s and trucker caps. The secretive insignia paying tribute to the freemason’s provides an air of mystery while being a representation of the mental anguish all ultrarunners will endure.